CREATING TIMELESS ICONS

2. DESIGN PHILOSOPHY

Our design philosophy is based on having a distinct style and a unique design DNA that doesn't go out of fashion within a single season and is created to withstand the test of time. Our garments are intended to have a strong character with durable quality and function, and our ambition is to create items that can become modern classics to invest in and keep for a long time.

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For us, the best way to reduce our environmental impact is to develop products that last long. We believe that a product's lifecycle is just as important as its performance, and, therefore, we carefully consider every aspect of design and material choice. Our goal is for every 8848 Altitude garment to be something that can be inherited, donated, or resold when it's no longer needed.

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Design with its own style that resists short-lived trends, combined with deep product knowledge and a focus on quality throughout the entire development process, is the foundation of sustainable design.